Bimzelx
Presafe
One Vision, Three Platforms: A Unified Gaming Experience
Refined MVP by streamlining caregiver onboarding to help monitor loved ones.
Team
1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters
Contribution
Wireframes
Prototyping
UI Design
Timeline
5 months
Results
Increased HCP engagement with clinical data through interactive platform
Delivered memorable conference experience that exceeded booth engagement targets
Results
Successfully launched integrated digital ecosystem within 5-month timeline
Increased HCP engagement with clinical data through interactive platform
Delivered memorable conference experience that exceeded booth engagement targets
Presafe
Refined MVP by streamlining caregiver onboarding to help monitor loved ones.
Team
1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters
Contribution
Wireframes
Prototyping
UI Design
Timeline
5 months
Results
Increased HCP engagement with clinical data through interactive platform
Delivered memorable conference experience that exceeded booth engagement targets
Results
Successfully launched integrated digital ecosystem within 5-month timeline
Increased HCP engagement with clinical data through interactive platform
Delivered memorable conference experience that exceeded booth engagement targets
Business Context
At a major rheumatology conference, Bimzelx needed to stand out in a crowded exhibitor space where healthcare professionals had limited time and multiple engagements. To address this, we designed a seamless multi-platform experience including:
A responsive HCP website to provide access to clinical data and product information.
An Interactive Visual Aid (IVA) used by HCPs to explore medical insights in an interactive format.
A motion-controlled game designed to capture attention at the booth and create a memorable brand interaction.
At a major rheumatology conference, Bimzelx needed to stand out in a crowded exhibitor space where healthcare professionals had limited time and multiple engagements. To address this, we designed a seamless multi-platform experience including:
A responsive HCP website to provide access to clinical data and product information.
An Interactive Visual Aid (IVA) used by HCPs to explore medical insights in an interactive format.
A motion-controlled game designed to capture attention at the booth and create a memorable brand interaction.
At a major rheumatology conference, Bimzelx needed to stand out in a crowded exhibitor space where healthcare professionals had limited time and multiple engagements. To address this, we designed a seamless multi-platform experience including:
A responsive HCP website to provide access to clinical data and product information.
An Interactive Visual Aid (IVA) used by HCPs to explore medical insights in an interactive format.
A motion-controlled game designed to capture attention at the booth and create a memorable brand interaction.
Business Goal
To create an engaging, multi-platform digital experience that would:
To understand user pain points and improve the experience, I conducted:
Increase booth engagement at a leading healthcare conference
Drive HCPs usage of digital platforms for accessing clinical data
Deliver cohesive experience across all platforms (IVA, game, website)
Process
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms.
Conducting iterative usability testing with healthcare professionals to refine interactions.
Optimizing cross-platform user journeys for seamless engagement.
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms.
Conducting iterative usability testing with healthcare professionals to refine interactions.
Optimizing cross-platform user journeys for seamless engagement.
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms.
Conducting iterative usability testing with healthcare professionals to refine interactions.
Optimizing cross-platform user journeys for seamless engagement.
Summary
While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.
Please reach out to discuss my role and impact on this project.
Summary
While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.
Please reach out to discuss my role and impact on this project.
© 2025 Designed & built in New York
© 2025 Designed & built in New York
© 2025 Designed & built in New York
© 2025 Designed & built in New York