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Bimzelx

Designing a Conference Experience

Designed a unified gaming experience across three platforms to strengthen user engagement.

Role

Lead Product Designer

Lead Product Designer

Platform

Mobile (iOS/ Android), Responsive Web

Mobile (iOS/ Android), Responsive Web

Team

5 cross-functional teams

5 cross-functional teams

Timeline

6 months

6 months

30%

IVA engagement

12%

game participation

+42%

website visits

Key Contributions

User journey

Designed adaptive navigation to preserve a consistent mental model

Flow Protoypes

Animated interaction specs; aligned stakeholders to keep delivery on track

Design system

Developed component system with platform variants for consistency

Business Context

A high-traffic conference booth. Three platforms. Limited dwell time, strict regulatory requirements, and HCPs who needed a reason to stop. The work had to earn attention fast and hold it across a touchscreen game, interactive visual aid, and website.

Business Goal: Increase meaningful engagement at a high-traffic medical conference with limited attendee dwell time

Audience: Clinicians navigating multiple booth engagements across a crowded exhibition floor

Constraints: NDA/regulatory environment, shared booth footprint, high-throughput attendee flow

To address these constraints, we designed a unified multi-platform experience spanning a touchscreen game, interactive visual aid (IVA), and responsive website.

Success Criteria

To create an engaging, multi-platform conference experience that would:

To create an engaging, multi-platform conference experience that would:

To create an engaging, multi-platform digital experience that would:

Increase booth engagement at a leading healthcare conference

Drive HCPs usage of digital touchpoints for accessing clinical data

Deliver cohesive experience across all platforms (IVA, game, website)

Process

Led the development of a unified digital ecosystem by:


  • Establishing a scalable design system for consistency across platforms.

  • Conducting iterative usability testing with healthcare professionals to refine interactions.

  • Optimizing cross-platform user journeys for seamless engagement.

Led the development of a unified digital ecosystem by:


  • Establishing a scalable design system for consistency across platforms

  • Conducting iterative usability testing with healthcare professionals to refine interactions

  • Optimizing cross-platform user journeys for seamless engagement

Led the development of a unified digital ecosystem by:


  • Establishing a scalable design system for consistency across platforms

  • Conducting iterative usability testing with healthcare professionals to refine interactions

  • Optimizing cross-platform user journeys for seamless engagement

While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.

Please reach out to discuss my role and impact on this project.

Let's build something together

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Let's build something together

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Let's build something together

View Resume

Let's build something together

View Resume

©2026 Tatiana Studio LLC

©2026 Tatiana Studio LLC

©2026 Tatiana Studio LLC

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