Bimzelx
One Vision, Three Platforms: A Unified Gaming Experience
30%
IVA engagement
12%
game participation
+42%
website visits
My Role
Product Design Lead
End-to-end UX/UI ownership
Team
1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters
Timeline
6 months
Key Contributions
Mapped the cross-platform journey; designed adaptive navigation to preserve a consistent mental model
Created a component system with platform variants (haptics/ripple/hover) for cross-surface consistency
Prototyped key flows; authored interaction specs; aligned stakeholders to keep delivery on track
Bimzelx
One Vision, Three Platforms: A Unified Gaming Experience
30%
IVA engagement
12%
game participation
+42%
website visits
My Role
Product Design Lead
End-to-end UX/UI ownership
Team
1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters
Timeline
6 months
Key Contributions
Mapped the cross-platform journey; designed adaptive navigation to preserve a consistent mental model
Created a component system with platform variants (haptics/ripple/hover) for cross-surface consistency
Prototyped key flows; authored interaction specs; aligned stakeholders to keep delivery on track
Business Context
Business Goal: Increase meaningful engagement at a high-traffic medical conference with limited attendee dwell time
Audience: Clinicians navigating multiple booth engagements across a crowded exhibition floor
Constraints: NDA/regulatory environment, shared booth footprint, high-throughput attendee flow
To address these constraints, we designed a unified multi-platform experience spanning a touchscreen game, interactive visual aid (IVA), and responsive website.
Business Goal: Increase meaningful engagement at a high-traffic medical conference with limited attendee dwell time
Audience: Clinicians navigating multiple booth engagements across a crowded exhibition floor
Constraints: NDA/regulatory environment, shared booth footprint, high-throughput attendee flow
To address these constraints, we designed a unified multi-platform experience spanning a touchscreen game, interactive visual aid (IVA), and responsive website.
Success Criteria
To create an engaging, multi-platform conference experience that would:
To create an engaging, multi-platform digital experience that would:
Increase booth engagement at a leading healthcare conference
Drive HCPs usage of digital touchpoints for accessing clinical data
Deliver cohesive experience across all platforms (IVA, game, website)
Process
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms.
Conducting iterative usability testing with healthcare professionals to refine interactions.
Optimizing cross-platform user journeys for seamless engagement.
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms
Conducting iterative usability testing with healthcare professionals to refine interactions
Optimizing cross-platform user journeys for seamless engagement
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms
Conducting iterative usability testing with healthcare professionals to refine interactions
Optimizing cross-platform user journeys for seamless engagement
Summary
While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.
Please reach out to discuss my role and impact on this project.
Summary
While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.
Please reach out to discuss my role and impact on this project.
©2026 Tatiana Cantar Studio LLC
©2026 Tatiana Cantar Studio LLC
©2026 Tatiana Cantar Studio LLC
©2026 Tatiana Cantar Studio LLC