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Bimzelx

Designed a unified gaming experience across three platforms to strengthen user engagement.

30%

IVA engagement

12%

game participation

+42%

website visits

My Role

  • Product Design Lead

  • End-to-end UX/UI ownership

Team

1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters

Timeline

6 months

Key Contributions

  • Mapped the cross-platform journey; designed adaptive navigation to preserve a consistent mental model

  • Created a component system with platform variants (haptics/ripple/hover) for cross-surface consistency

  • Prototyped key flows; authored interaction specs; aligned stakeholders to keep delivery on track

Business Context

Business Goal: Increase meaningful engagement at a high-traffic medical conference with limited attendee dwell time

Audience: Clinicians navigating multiple booth engagements across a crowded exhibition floor

Constraints: NDA/regulatory environment, shared booth footprint, high-throughput attendee flow

To address these constraints, we designed a unified multi-platform experience spanning a touchscreen game, interactive visual aid (IVA), and responsive website.

Business Goal: Increase meaningful engagement at a high-traffic medical conference with limited attendee dwell time

Audience: Clinicians navigating multiple booth engagements across a crowded exhibition floor

Constraints: NDA/regulatory environment, shared booth footprint, high-throughput attendee flow

To address these constraints, we designed a unified multi-platform experience spanning a touchscreen game, interactive visual aid (IVA), and responsive website.

Success Criteria

To create an engaging, multi-platform conference experience that would:

To create an engaging, multi-platform digital experience that would:

Increase booth engagement at a leading healthcare conference

Drive HCPs usage of digital touchpoints for accessing clinical data

Deliver cohesive experience across all platforms (IVA, game, website)

Process

Led the development of a unified digital ecosystem by:


  • Establishing a scalable design system for consistency across platforms.

  • Conducting iterative usability testing with healthcare professionals to refine interactions.

  • Optimizing cross-platform user journeys for seamless engagement.

Led the development of a unified digital ecosystem by:


  • Establishing a scalable design system for consistency across platforms

  • Conducting iterative usability testing with healthcare professionals to refine interactions

  • Optimizing cross-platform user journeys for seamless engagement

Led the development of a unified digital ecosystem by:


  • Establishing a scalable design system for consistency across platforms

  • Conducting iterative usability testing with healthcare professionals to refine interactions

  • Optimizing cross-platform user journeys for seamless engagement

Summary

While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.

Please reach out to discuss my role and impact on this project.

Let's build something together

Let’s turn your ideas into impactful products.

View Resume

Let's build something together

Let’s turn your ideas into impactful products.

View Resume

Let's build something together

Let’s turn your ideas into impactful products.

View Resume

Let's build something together

Let’s turn your ideas into impactful products.

View Resume

©2026 Tatiana Cantar Studio LLC

©2026 Tatiana Cantar Studio LLC

©2026 Tatiana Cantar Studio LLC

About

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Contact