Bimzelx
Presafe
One Vision, Three Platforms: A Unified Gaming Experience
Refined MVP by streamlining caregiver onboarding to help monitor loved ones.
My Role
Product Design Lead
Owned End-to-End UX/UI
Concept → Hi-Fi Design
Team
1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters
Contribution
Wireframes
Prototyping
UI Design
Timeline
6 months
Results
30%
IVA engagement
12%
game participation
+42%
website visits
Presafe
Refined MVP by streamlining caregiver onboarding to help monitor loved ones.
My Role
Product Design Lead
Owned End-to-End UX/UI
Concept → Hi-Fi Design
Team
1 Product Designer
1 UX Architect
3 Art Directors
1 Account Manager
1 Product Manager
2 Software Engineers
3 Production Artists
2 Copywriters
Contribution
Wireframes
Prototyping
UI Design
Timeline
6 months
Results
30%
IVA engagement
12%
game participation
+42%
website visits
Business Context
At a major rheumatology conference, Bimzelx needed to stand out in a crowded exhibitor space where healthcare professionals had limited time and multiple engagements. To address this, we designed a seamless multi-platform experience including:
Responsive website for clinical data and product info
Interactive Visual Aid (IVA) for exploring medical insights
Motion-controlled game to attract booth attention and drive brand interaction
At a major rheumatology conference, Bimzelx needed to stand out in a crowded exhibitor space where healthcare professionals had limited time and multiple engagements. To address this, we designed a seamless multi-platform experience including:
Responsive website for clinical data and product info
Interactive Visual Aid (IVA) for exploring medical insights
Motion-controlled game to attract booth attention and drive brand interaction
At a major rheumatology conference, Bimzelx needed to stand out in a crowded exhibitor space where healthcare professionals had limited time and multiple engagements. To address this, we designed a seamless multi-platform experience including:
Responsive website for clinical data and product info
Interactive Visual Aid (IVA) for exploring medical insights
Motion-controlled game to attract booth attention and drive brand interaction
Business Goal
To create an engaging, multi-platform digital experience that would:
To create an engaging, multi-platform digital experience that would:
Increase booth engagement at a leading healthcare conference
Drive HCPs usage of digital platforms for accessing clinical data
Deliver cohesive experience across all platforms (IVA, game, website)
Process
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms.
Conducting iterative usability testing with healthcare professionals to refine interactions.
Optimizing cross-platform user journeys for seamless engagement.
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms
Conducting iterative usability testing with healthcare professionals to refine interactions
Optimizing cross-platform user journeys for seamless engagement
Led the development of a unified digital ecosystem by:
Establishing a scalable design system for consistency across platforms
Conducting iterative usability testing with healthcare professionals to refine interactions
Optimizing cross-platform user journeys for seamless engagement
Summary
While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.
Please reach out to discuss my role and impact on this project.
Summary
While the Bimzelx website is publicly accessible, specific details about the motion-controlled game and internal work remain under NDA.
Please reach out to discuss my role and impact on this project.
© 2025 Designed with passion in New York
© 2025 Designed with passion in New York
© 2025 Designed with passion in New York
© 2025 Designed with passion in New York