Singapore – Wisma Atria
Paris – Galeries Lafayette
Project Overview
Tory Burch needed a high-visibility physical expression of its T Monogram story that could generate brand attention beyond a single boutique footprint. In Singapore, the opportunity centered on launching the Spring/Summer T Monogram collection through an immersive pop-up beside the Wisma Atria boutique, while Paris extended the same visual language into a retail rollout at Galeries Lafayette.
Concept
Magritte’s surreal cloud imagery and the geometry of the T Monogram shaped a brand world of inflated forms, cloud structures, and a sky backdrop.
Singapore Experience
Production Process
Renderings & Alignment
Created high-fidelity renderings to align stakeholders on concept, scale, and atmosphere before fabrication.
Layout & Adaptation
Refined layout, product staging, and spatial relationships across Singapore and Paris while preserving the clarity of the concept.
Fabrication & Build
Worked with vendors on dimensional guidance, material direction, and fabrication-ready details.
Paris Rollout
The Galeries Lafayette rollout extended the same visual language into a three-window retail adaptation later that fall.
Outcome
Cloud Nine turned the T Monogram story into an experiential system that scaled across markets, a flagship brand moment in Singapore, a retail adaptation in Paris. One campaign idea became an environment that supported discovery, launch visibility, and visual recall simultaneously.
Future Outlook
This project sharpened how I think about experiential design as a systems challenge, one idea holding together across scales, markets, and viewing conditions. It reinforced something I now bring to every project: protecting the spirit of a concept while translating it into production-ready detail.